Blink

How do we make decisions — both good ones and bad — and why are some people so much better at it than others? These are the questions Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point. Using case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than we have assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has to do not not so much with how we process information consciously, but depends rather on the few particular details we focus on. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers — in our homes, in our offices, and in everyday life. The result is a book that is surprising and transforming, and it has enormous implcations for business that only Malcolm Gladwell has begun to explore.

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Penguin; Re-issue edition (23 Feb 2006)

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Little Brown and Company (11 Jan 2005)

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