The Ten Faces of Innovation
IDEO's Strategies for Defeating the Devil's Advocate and Driving CreativityThroughout Your Organization
In The Art of Innovation, IDEO's managing director Tom Kelley described IDEO’s "deep dive" approach to successful product creation. Their focus on brainstorming and teamwork has resulted in world-wide acclaim as the leading design and innovation firm in the world. In The Ten Faces of Innovation, Kelley reveals the strategies IDEO uses to help foster innovation throughout the culture of a business and counter the debilitating effect of the devil's advocate. The role of the devil's advocate is nearly universal in business today. It allows an individual to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stiffling innovation, Kelley claims.
Over the years, IDEO has developed ten approaches businesses can use to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the anthropologist — the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the cross-pollinator who mixes and matches ideas, people and technology to create new ideas that can drive growth; and the hurdler, who instantly looks for ways to overcome the limits and challenges to any situation. Filled with engaging stories of how companies like Kraft, Intel, Safeway and the Mayo Clinic have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.
Profile Books (4 Sep 2008)
Broadway Business (18 Oct 2005)
