The Tipping Point
How Little Things Make a Big Difference
Over 400 weeks on the New York Times bestseller list.
The Tipping Point describes how ideas and trends start and spread, and offers tools for giving them direction. The message is eloquent, intuitively convincing, and relevant to a broad range of audiences. The Tipping Point has revolutionized how organizations manage trends and change.
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas and behavior, messages and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the "Tipping Point." Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.
Abacus; New Ed edition (14 Feb 2002)
Little, Brown and Company; First Edition First Printing edition (1 Mar 2000)
